Bayut’s TruBrokerTM Network Surpasses 4,000 Agents, Becoming Dubai’s Most Valuable Real Estate Credential
Bayut’s TruBroker™: Redefining Real Estate Success in Dubai
In a city known for setting benchmarks, Bayut’s TruBroker™ programme has emerged as one of Dubai’s most compelling PropTech success stories—crossing 4,000 active agents and reshaping what it means to be a top-tier broker in the emirate.
With around 18,000 registered real estate professionals operating in Dubai, this means more than one in five brokers now carries the TruBroker™ badge. What’s more striking is the pace: the network has doubled in size since February 2025, when just over 2,000 agents were enrolled.
The reason? TruBroker™ doesn’t just offer recognition—it delivers results.
More Than a Badge: TruBroker™ Delivers What Brokers Have Always Wanted
While the programme offers visibility advantages, in-platform ranking benefits and marketing exposure, the true value of TruBroker™ lies in its ability to do what traditional methods haven’t reliably achieved for decades: generate high-intent seller leads.
“Being a TruBroker™ on Bayut has brought me more listings than any other portal in the market,” said Brain Wanzama, Client Manager at Union Square House Real Estate, after experiencing the benefits of TruBroker™ firsthand.
For agents, seller leads are the holy grail—harder to source, more valuable to win and critical to establishing long-term market authority. Bayut’s TruBroker™ status unlocks exclusive access to these leads, transforming how agents grow their business and elevating them from service providers to trusted advisors.
“TruBroker’s success isn’t just about scale—it’s about substance,” said Haider Khan, CEO of Bayut.
“We’ve given brokers something far more meaningful than a digital badge—we’ve given them a pipeline of real opportunity. The kind that drives listings, builds reputation and creates lasting business growth. That’s why it’s resonating so widely and scaling so fast.”
Strategic Execution: A Multi-Channel Movement
TruBroker’s rapid market penetration is no accident. Bayut executed a multi-pronged go-to-market strategy designed for impact:
- Tech-led differentiation: Agents who engage in best practices like ensuring quality, responsiveness and authenticity benefit from enhanced listing visibility and priority exposure across the platform.
- Lead-generating power: TruBrokers get access to seller leads—offering real ROI for the agents who qualify.
- Gamified performance model: Agents can track and improve their scores via Profolio™, creating a self-sustaining loop of engagement and reward.
To take it beyond the platform, Bayut launched a high-profile outdoor campaign, putting top TruBrokers on massive billboards across Dubai’s busiest roads—from Sheikh Zayed Road to Hessa Street and Umm Suqeim. It wasn’t just advertising. It was validation. For the first time, agents saw themselves showcased as the face of trusted real estate in Dubai—amplifying credibility in the eyes of clients and peers alike.
“Ever since I’ve become a TruBroker™, my Downtown market share has nearly doubled. My leads have significantly increased and sellers are directly reaching out to me,” said Cameroon Heer, Area Manager at Luxfolio Real Estate.
What’s Next?
With its combination of credibility, performance metrics, and real-world outcomes, TruBroker™ is fast becoming Dubai’s most valuable real estate credential. And Bayut isn’t slowing down. Plans are underway to introduce deeper customisation and greater integration with seller-focused tools—all reinforcing the programme’s goal: to elevate agents who deliver value and reward them with what they’ve been chasing for years.
